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Article looking at good & bad use of gamification.

Toby Beresford, founder of Rise, a consultancy specialising in workforce “success tracking”, says that cash rewards are counterproductive because they turn gamification into work and employees just focus on what they have to do to earn the prize to the exclusion of everything else. He also stresses that such strategies work best when they are voluntary and designed for the benefit not of the boss but of the employees, letting them track their own performance.


Stay in the Game with Games

Magazine interview regarding the use of gamification in the events industry. Quotes Toby Beresford of Rise.board.

International Confex 2013 in London. The focus was on the event’s social media presence – and the idea to reinforce it using simple gamification concepts.
Specialising in exactly such applications, the UK company Rise created a leader board, Confex’ attendees were featured on the Twitter board in real-time ranked according to tweets. They could move up by using a combination of event hashtags instead of just tweeting #confex2013, and even re-tweets of influential Twitter users resulted in better rankings. Was there a prize? None at all. Nevertheless – or perhaps precisely for that reason? – the outcome was 5,000 tweets from 1,400 attendees and an Event Tech Award for “Best Use of Social Media”.

“Once you offer a prize you run into problems,” says Rise CEO Toby Beresford. “Gamification works best if it reinforces the intrinsic value of an activity.” In other words: The game itself has to be fun. If you have to be “bribed” into taking part, something must be wrong with the underlying concept. For this reason, says Beresford, there is no case that is universally applicable. “We have seen successes,” says Beresford, “but they are based on many different aspects.” The individual target audience is of crucial importance - good gamification concepts are personalised, “there is no one size fits all”.


Sorry your success stories are stale

Combining gamification tools with social workflow for big enterprise productivity gains.

Interview with one of the Capgemini employees who was gamified. Sample below:

S: What sort of impact did gamification have on employees?

O: This was a very well thought-out strategy as we wanted to raise awareness about our brand and company to all employees taking the quiz. The impact in the office was pretty big. For a whole week the only thing people had on their minds was getting to number one on the leaderboard.


This week in Social media

Here’s an interesting tool worth noting:

Leaderboarded: A tool for companies to create their own online leaderboards powered by social data.


Running a Conference game - Twitter and Leaderboarded at #FOTE12

Katie Piatt on gamifying the FOTE2012 (Future of Technology in Education) conference with the use of Leaderboarded.

"Then, my favourite element was the use of Leaderboarded.com to pull all the scores and Twitter usernames from the google spreadsheet into the playfote12 leaderboard. It's a simple way to create your own professional looking leaderboard.

"Configuring the link between the spreadsheet and leaderboarded - easy!
"Leaderboarded also lets you customise and style your leaderboard. So I swapped in some great Tour de France jersey graphics (thanks again Marion) so we could show them on the board and also have physical stickers the players could wear to match their rank."

Gamification theory was put to use on the participants of the conference with the help of Toby Beresford’s newly released web application Leaderboarded. The software pulls information from a variety of online social media sources (primarily Twitter) to compile self-updating leaderboards that rank users according to parameters set by the board creator. It was in the interest of GSUMMITx organisers to have participants tweet about the event, and so a leaderboard was displayed on large LCD screen, with a list of event attendees ranked by the frequency with which they tweeted the #GSummitX hashtag. In practice the competitive element certainly seemed to motivate the crowd, and a lively commentary on proceedings continued throughout the event.